google performance max

La Maison Simons shifted from rigid, category-based ad campaigns to a dynamic, performance-driven segmentation strategy, grouping products by metrics like…

Google Ads has introduced new, dedicated reporting for Search Partners within Performance Max campaigns, revealing previously hidden performance data and…

Google has integrated Waze advertising into its Performance Max campaigns in the U.S., enabling marketers to use existing creative assets…

Google Ads has rolled out new customer lifecycle features in Performance Max, empowering you to bid more assertively on lapsed…