The primary bottleneck for modern PPC success is no longer bidding strategy, but the quality, diversity, and volume of creative…
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Google Ads has introduced a new Channel Performance report for Performance Max campaigns, providing long-requested transparency by showing a breakdown…
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Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its…
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Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment.…
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Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined,…
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Google has enhanced Performance Max reporting with greater transparency, including asset segmentation by device, time, and networks, plus a new…
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Google Ads Performance Max now offers channel-specific reporting, providing detailed insights into performance across Search, YouTube, Display, and other channels…
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