data-driven decisions

Modern marketing requires moving beyond single-method attribution to embrace approaches like incrementality testing and media mix modeling, even when data…

Data alone is often unpersuasive, as seen at Humana where an overload of dashboards failed to provide clarity, leading to…

Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure…

Businesses must provide real-time analytics to meet rising customer expectations and drive growth through superior, data-driven experiences. Companies with top…

Businesses are adopting agentic AI to drive operational change, moving beyond initial hype to implement practical solutions with measurable results.…