b2b marketing

BigTech Companies

LinkedIntros New Video Ads & Adobe Integration

June 5, 2025
Close-up of hands holding a smartphone displaying the LinkedIn logo on a bright blue screen.

LinkedIn introduced new video advertising features for B2B marketers, including premium placements, expanded streaming options, and creative tools to enhance…

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Artificial Intelligence

B2B Authority in the AI Search Era: Future Trends

May 30, 2025
Collage illustrating B2B strategies in the AI search era, featuring a laptop, target, magnifying glass, and global icon.

B2B buyers increasingly use AI-powered tools like Google's AI Overviews and ChatGPT for discovery, shifting from traditional search and requiring…

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