ai marketing

The data layer has evolved into a sophisticated, AI-powered system essential for enabling real-time, personalized customer conversations, moving beyond basic…

Marketing teams struggle with flawed measurement models that undervalue crucial channels like brand campaigns, leading to biased budget allocation based…

A majority of consumers (57%) now trust brands more when AI is part of the experience, challenging the assumption that…

The 2026 CES event was dominated by questionable AI integrations, with many gadgets like smart hair clippers and an AI…

The Google Gemini ad presents a seamless AI experience for replacing a lost toy, but in reality, the tool's shopping…

Microsoft's holiday ad presents AI as a seamless helper for tasks like decorating and cooking, but real-world testing of Copilot…

AI is being practically applied to solve specific marketing bottlenecks, transforming it from a resource-heavy process into a more agile…

AI is compressing the consumer decision journey, forcing brands to shift their competitive advantage from visibility and price to building…

Consumer priorities are shifting towards immediate well-being and tangible rewards, requiring brands to offer instant gratification through smaller, more frequent…

The digital landscape will split into two realms: one for automated agents handling transactions and another for gated, verified human…

The initial vision for Customer Data Platforms (CDPs) has often failed due to integration challenges and unrealized real-time activation, prompting…

The marketing landscape is being reshaped by three distinct types of AI agents: tools for marketers, tools for customers, and…

AI acts as an accelerator in marketing, enhancing existing trends like the shift towards authentic consumer connections and multi-platform journeys…

The digital marketing landscape is shifting from choosing between SEO and PPC to integrating AI as a new discovery channel,…

Marketing has evolved from a creative art form into a data-driven discipline that blends creativity with engineering methodologies, shifting from…

The success of AI marketing hinges on prioritizing data quality and readiness over data volume, as unreliable or poorly organized…

Many companies view marketing technology as an expense rather than a strategic driver, with 65% of organizations having underdeveloped capabilities…

OpenAI is considering introducing ads in ChatGPT, but CEO Sam Altman emphasizes they will not be the main revenue source…

Predicting AI's trajectory requires a first-principles approach due to its non-deterministic nature, challenging marketers to prepare for profound shifts in…

Pomelli is an AI tool from Google Labs and DeepMind, currently in public beta for English-speaking users in the US,…