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YouTube’s New Feature Will Finally Organize Your Home Feed

Originally published on: November 27, 2025
▼ Summary

YouTube is testing a new “Your Custom Feed” feature to address user frustration with algorithm-driven recommendations that often miss the mark.
– The feature allows users to input specific prompts about their interests to actively shape their video feed instead of passively scrolling.
– “Your Custom Feed” appears next to the “Home” button for participants, enabling them to prioritize content like cooking videos by typing requests.
– This customization could be a more effective alternative to manually clicking “Not interested” or “Don’t recommend channel” on individual videos.
– Other platforms like Threads and X are also developing similar features to let users configure their feeds through AI or algorithms.

Navigating the vast ocean of YouTube content to find videos that genuinely interest you can often feel like searching for a needle in a haystack. YouTube is now testing a new experimental feature called “Your Custom Feed” designed to give users more control over their viewing experience. This initiative directly addresses common frustrations with the platform’s algorithm, which can sometimes misinterpret a user’s tastes after just a few video clicks.

Many people have experienced the platform’s recommendation system going slightly off-track. For example, watching a handful of Disney movie clips might lead the algorithm to assume you are a dedicated fan, flooding your homepage with an endless stream of similar content that doesn’t reflect your broader interests. This new custom feed aims to correct such missteps by putting the power of curation back into the user’s hands.

Participants in the test will find the “Your Custom Feed” option positioned right beside the standard “Home” button on the YouTube homepage. By selecting it, you gain the ability to type in specific prompts related to the types of videos you wish to see more often. Rather than passively scrolling through a generic selection of recommendations, you can actively guide the algorithm. If your current passion is learning new recipes, simply entering “cooking tutorials” will signal to YouTube to prioritize culinary content in your personalized feed.

The potential impact of this customizable feed could be significant. It offers a more direct and efficient method for tailoring content compared to the traditional approach of manually selecting “Not interested” on individual videos or choosing to block recommendations from certain channels. While it’s still early to gauge user adoption, this feature represents a meaningful shift toward user-driven content discovery.

YouTube isn’t alone in exploring this personalized approach. Other social platforms are also developing similar tools. Threads has been spotted testing its own algorithm configuration options, and X is working on a functionality that lets users engage its AI chatbot, Grok, to help fine-tune and adjust their main feed.

(Source: TechCrunch)

Topics

custom feed 98% youtube features 95% algorithm recommendations 92% content personalization 90% User Experience 88% user prompts 88% platform innovation 87% User Control 85% algorithm limitations 83% platform competition 82%