Ooredoo Kuwait Launches Unified Digital Platform with Liferay
▼ Summary
– Ooredoo Kuwait has launched an upgraded digital experience across its web, mobile, and commerce platforms using Liferay’s DXP.
– This transformation is part of a broader Customer Management Systems modernization program that consolidates services into a single digital architecture.
– Key enhancements include a headless CMS, advanced analytics, and 20 modular templates for consistent engagement across all touchpoints.
– The platform features dual-language support in Arabic and English and is hosted on a secure, cloud-based infrastructure for scalability.
– The launch represents a major milestone in Ooredoo Kuwait’s strategy to deliver seamless, customer-focused digital experiences.
Ooredoo Kuwait has taken a major step forward in its digital evolution by introducing a comprehensive new platform designed to unify its online presence. This significant upgrade, developed using Liferay’s open-source Digital Experience Platform and executed with Digital Processing Systems (DPS), aims to provide a smoother, more integrated journey for the company’s extensive customer base. The project represents a core component of the telecom operator’s ongoing strategy to modernize its customer-facing systems.
The initiative falls under Ooredoo’s wider Customer Management Systems (CMS) modernization program, which brings together the public website, customer portal, and e-commerce services into one cohesive digital framework. This consolidation allows for a more streamlined experience, offering personalized interactions and consistent performance whether accessed from a computer, tablet, or smartphone. The goal is to eliminate previous inefficiencies and create a single point of access for all customer needs.
Technically, the platform introduces several key improvements. It employs a headless CMS approach, which enables much faster content delivery and greater flexibility. Other notable features include advanced analytics tools, full cross-browser compatibility, and integration with popular social media channels. A library of twenty modular templates helps maintain a uniform look and feel across all digital touchpoints. Built on a secure, cloud-based infrastructure that adheres to Ooredoo’s internal security standards, the system is designed for scalability and reliability as user demand increases.
To better serve its diverse audience, the platform offers full dual-language support in Arabic and English, alongside sophisticated personalization capabilities. This directly addresses earlier challenges related to fragmented content management, paving the way for more intuitive and responsive digital services.
Nikhil Kosuri, Director of Digital at Ooredoo Kuwait, commented on the deployment, stating, “Choosing Liferay’s self-hosted platform met our specific business and technical needs, all while ensuring our customers benefit from an integrated and forward-looking digital experience.”
Moussalam Dalati, General Manager for MEA and France at Liferay, also noted, “This collaboration highlights our dedication to fostering agile, secure, and human-centric innovation. Working with Ooredoo enables a scalable transformation that enhances every digital interaction.”
This launch is a pivotal achievement in Ooredoo Kuwait’s long-term digital strategy, reinforcing its commitment to delivering innovative, customer-focused solutions that are both seamless and effective.
(Source: MEA Tech Watch)
