Monday.com Launches AI-Powered CRM for Marketers

Monday.com has unveiled a significant expansion of its CRM capabilities with the launch of Monday Campaigns, a new AI-powered tool designed specifically for marketers. Announced at the Elevate event in New York, this feature set transforms the platform from a sales-centric system into a more integrated solution that bridges the gap between marketing and sales teams. The introduction aims to streamline campaign creation, enhance personalization, and drive revenue through intelligent automation.

Monday Campaigns leverages artificial intelligence to help marketing professionals rapidly design, execute, and refine campaigns with a direct connection to revenue outcomes. Key functionalities include AI-generated copy, audience segmentation suggestions drawn directly from CRM data, and automated brand consistency checks. The system also uses intelligent automation to trigger personalized campaigns based on real-time customer actions or updates within the CRM. Additionally, it provides recommendations for the optimal timing of campaign deployments to maximize engagement and impact.

The development of Monday.com’s CRM offering began five years ago, with a market launch in 2022. In a relatively short time, the product has achieved $100 million in annual recurring revenue, signaling strong market adoption and growth potential. According to Ron Kimhi, head of CRM and GTM at Monday.com, traditional CRM systems have often been unpopular across various teams, including sales, marketing, and legal, due to their fragmented and inefficient nature.

With Monday Campaigns, the company is taking its first step toward creating a unified CRM suite, a direction already embraced by many industry leaders. The goal is to position Monday’s CRM as a central hub that fosters collaboration between marketing and sales, ultimately driving higher conversion rates and revenue.

One of the persistent challenges in many organizations is the disconnect between sales and marketing. Common issues include difficulties in scheduling meetings, lack of shared data, and conversations that repeatedly start from square one due to insufficient insights. Monday Campaigns addresses these pain points by pulling real-time customer and lead intelligence directly from the CRM, allowing marketers to build and optimize campaigns without constant back-and-forth with sales teams. This approach ensures that campaign insights are grounded in actual customer behavior rather than vague upper-funnel metrics.

While other major CRM providers are also developing tools for marketers, Monday.com is taking a different path. After extensive conversations with marketing professionals, the team realized that what’s needed isn’t another email or campaign builder, but rather a seamless bridge between CRM data and existing marketing tools. Built on Monday’s flexible Work OS, the CRM allows for extensive customization without requiring expensive consultants or additional software. This is especially beneficial for teams already using Monday’s project management tools, as it keeps pre- and post-sales data centralized rather than scattered across disconnected systems.

The AI features in Monday Campaigns represent just the beginning of Monday.com’s investment in artificial intelligence. The company has expressed strong confidence in AI’s potential and plans to introduce additional AI agents by year-end, including voice-enabled assistants and tools capable of building directly within the CRM environment.

(Source: MarTech)