Amazon’s AI price history now spans the full past year
▼ Summary
– Amazon’s built-in price tracking feature now shows how much a product’s price has changed over the past year, accessible via the “Price history” button or its AI assistant Rufus.
– The expansion occurs weeks before Amazon’s Prime Day, which is referenced in a California Attorney General lawsuit accusing Amazon of price fixing.
– The lawsuit claims Amazon pressured vendors to raise prices at other retailers or remove products before its deals event.
– The expanded tool is now available in the US, UK, and India, extending from previous 30- and 90-day views.
– Third-party tools like CamelCamelCamel and Keepa also offer price history tracking on Amazon.
Amazon has quietly upgraded its built-in price tracking feature, now giving shoppers a full year of price history for products sold on the platform. To access this data, simply open the Amazon app and tap the “Price history” button located next to any item’s price, or ask the company’s AI assistant, Rufus, to show you the details.
The timing of this expansion is notable. It arrives just weeks before Amazon’s annual Prime Day sales event, an occasion that has drawn legal scrutiny from California Attorney General Rob Bonta. In a price fixing lawsuit filed against the retail giant, Bonta alleges that Amazon pressures other companies to raise their prices at competing retailers in the lead-up to its big deals day. He further claims the company “bullied vendors to hike up the price of their products sold at other shops, or secured the removal of these products altogether.”
To view the full year of price fluctuations, users can either click the “Price history” button or directly ask Rufus for a timeline of cost changes. Image: Amazon
The updated price history tool is now live in the United States, United Kingdom, and India. Amazon first introduced a built-in tracker back in 2024, but it only covered 30-day and 90-day windows. For shoppers who want even deeper historical data, third-party services like CamelCamelCamel and Keepa remain reliable options for checking how prices have shifted over time on the site.
(Source: The Verge)
