Watch the Immersive Lego Smart Brick CES Demo
▼ Summary
– The Lego Smart Brick won the Best in Show award at CES 2026, and the author filmed an immersive demo of its capabilities.
– The demo was captured using a modified Qoocam Q3 Ultra camera that produces spatial 3D video viewable in VR headsets or on flat screens.
– Specific instructions are provided for watching the video on a Meta Quest headset via the YouTube VR app.
– The video was recorded and uploaded in 8K resolution, though YouTube may not yet display it at full quality.
– The author asks if readers want more VR180 content but notes the challenging video production workflow.
Witnessing the Lego Smart Brick in action at CES 2026 was a highlight of the show, earning it a top award for its innovative approach to interactive play. The demonstration by Lego designer Maarten Simons showcased the brick’s potential so compellingly that capturing the experience for others became a priority. To provide a truly immersive look, a special VR180 camera was used to film an extended, uncut session within Lego’s own suite, offering a virtual front-row seat to the technology’s capabilities.
This particular camera, a modified Qoocam Q3 Ultra, records spatial stereoscopic 3D video. Viewers can experience the footage in multiple ways: through a VR headset for full immersion, by dragging their cursor on a standard screen, or even by tilting their smartphone to explore the scene. For the optimal experience, using a headset like the Meta Quest is highly recommended.
To watch the demo in VR, you can access the video directly on the website or via a YouTube link. Once the link is opened while logged into a Google account, the next step is to launch the YouTube VR app on the headset. Navigate to your profile picture in the upper right corner, select the History tab, and the video should appear as the most recent entry. For the highest quality playback, remember to adjust the video settings to the maximum available resolution, which may be listed as 2160s. The original recording was made in 8K, though YouTube’s processing may currently limit the available resolution.
Should there be any issues with the spatial video, a standard hands-on recording of the Lego Smart Brick demo is also available across several platforms, including YouTube, Instagram, and TikTok. This alternative provides a clear view of the brick’s functions and the creative possibilities it unlocks for builders of all ages.
The response to this VR180 format will help determine if similar immersive content is produced in the future, as the production process involves a more complex workflow than traditional video. The goal is to bring groundbreaking tech demos directly to audiences in the most engaging way possible.
(Source: The Verge)
