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BigTech Companies

Master Google’s PMax Channel Performance Report

December 17, 2025
Google Ads channel performance report showing impressions, interactions, and conversions.

Google Ads has introduced a new Channel Performance report for Performance Max campaigns, providing long-requested transparency by showing a breakdown…

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Artificial Intelligence

Performance Max: Time to Rethink the For vs. Against Debate?

July 22, 2025
Two hands, one giving a thumbs up, the other a thumbs down, set against a vibrant blue and navy background with geometric shapes.

Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals…

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