MarTech

ActiveCampaign introduced autonomous marketing powered by over 25 specialized AI agents, shifting from traditional campaign management to intelligent, outcome-focused systems.…

Generative AI search tools limit user choice by providing single "best" answers, hiding diverse marketplace options and often excluding viable…

Businesses must integrate AI directly into marketing workflows to transform it from a novelty into a core component that drives…

Effective email marketing requires a dedicated internal advocate to protect subscriber interests, as neglecting list health leads to disengagement and…

Klaviyo introduced a Marketing Agent and made its Customer Agent generally available, aiming to create an autonomous B2C CRM that…

The effectiveness of AI in marketing is entirely dependent on high-quality data, as poor data leads to underperformance and lost…

The Agent Payments Protocol (AP2) is an open standard that enables AI assistants to autonomously conduct secure, accountable transactions on…

AI's success in marketing depends on integrating technology, personnel, and workflows, not just acquiring tools. Cross-functional collaboration and clear governance…

Marketing teams are increasingly adopting AI to boost content output and efficiency amid rising demands and budget constraints. Consumer skepticism…

The Agent2Agent (A2A) protocol is an open standard that enables AI agents from different vendors to collaborate seamlessly, improving interoperability…

Strategic planning for 2026 requires clarity, measurable objectives, and cross-functional collaboration to ensure alignment and responsiveness in a complex landscape.…

Analyst reports provide valuable market intelligence but often overlook vendor agility, which is crucial for implementation success and responsiveness. Smaller,…

Marketers face significant challenges with fragmented and siloed data, making it difficult to integrate and utilize effectively for actionable insights.…

Brand marketing in 2025 is increasingly focused on brand recognition and LLM citations, moving beyond traditional search metrics to build…

Context is becoming the critical differentiator in marketing technology, as it transforms raw data into meaningful relationships and experiences. Contentstack's…

Marketing attribution models assign credit to customer touchpoints, enabling data-driven decisions to optimize ad spend and improve ROI. Common models…

B2B marketing has shifted from channel optimization to a product-oriented mindset, focusing on solving user problems and iterative value. Product…

Agile marketing infrastructure is essential for businesses to adapt quickly to economic volatility and changing market conditions, enabling responsive strategy…

HubSpot introduced a new AI-driven marketing playbook in response to declining content effectiveness due to Google algorithm updates and the…

Hosting a marketing technology intern benefits both the company and the intern by providing meaningful projects that support organizational goals…