MarTech

The success of AI marketing hinges on prioritizing data quality and readiness over data volume, as unreliable or poorly organized…

82% of marketers struggle with AI implementation due to organizational structures that hinder its full potential for targeting and personalization,…

Transitioning to account-based marketing (ABM) requires overcoming organizational, technological, and mindset challenges through a phased plan. Key barriers include misaligned…

AI-powered browsers like ChatGPT Atlas and Perplexity Comet are transforming user interaction by integrating conversational assistants, turning passive searching into…

Hightouch has introduced AI tools called Hightouch Agents to automate manual marketing tasks by connecting to data warehouses and marketing…

Gamification uses game-like elements in non-gaming contexts to boost customer engagement and revenue by enhancing motivation and brand loyalty. Careless…

Building marketing confidence requires embracing vulnerability and consistently showing up publicly, which transforms fear into strength and fosters authentic audience…

Marketing organizations struggle with disconnected data and silos that reduce AI effectiveness and disrupt customer experiences, stemming from structural and…

Podcast advertising significantly influences purchasing decisions, with 67% of global listeners buying products based on host recommendations and 84% having…

Marketing, advertising, and sales technologies are converging into interconnected systems, moving away from operating independently to support the entire customer…

Nearly half of online content is AI-generated, offering event managers the chance to enhance output speed and scope by transforming…

Generative AI transforms inbound CRM email analysis by uncovering customer sentiment and risks, shifting focus from traditional outbound metrics to…

While human agents are still preferred for important matters, acceptance of chatbots is steadily growing, influenced by generation, industry, and…

Marketers must develop a versatile skill set blending technical expertise with creativity and interpersonal skills to adapt to rapid technological…

Twilio's new data tools enhance marketer confidence by providing comprehensive visibility and control over customer interactions, enabling faster responses and…

Intuit Mailchimp has introduced advanced segmentation, deeper analytics, and expanded omnichannel features to help retailers enhance customer engagement and drive…

HUMAN Security's Page Intelligence fills a critical gap in digital advertising by detecting invalid traffic in real-time between user clicks…

Oracle has launched AI agents integrated into its Fusion Cloud CX platform, enhancing efficiency and customer relationships across marketing, sales,…

Focusing solely on cost per conversion can limit growth, as the primary goal should be achieving a required volume of…

A major budget overspend in Search Ads 360 due to an unchecked automation setting was transformed into a learning opportunity…