Kantar

Generative AI is rapidly transforming advertising by enabling brands to create marketing content faster and cheaper, though this risks producing…

Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and…

YouTube Shorts ads now feature interactive comment sections for eligible advertisers and allow creators to include direct website links in…

Brands with a strong positive societal impact grow significantly faster, showing a clear financial advantage for purpose-driven companies. An authentic…

Four out of five Australian AI natives prefer access to human support during customer interactions, indicating a need for businesses…

Modern customers expect personalized, timely interactions across all platforms, with engagement relying on meaningful experiences that fit into their daily…