Google is now reporting problematic WordPress plugins that waste crawl budget, directly impacting a site's indexing, with CMS plugin action…
Read More »Gary Illyes
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Google identified faceted navigation and action parameters as the primary technical hurdles, together causing about 75% of all crawling problems…
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The vast majority of search engine crawling issues stem from two main technical problems: faceted navigation (about 50% of issues)…
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Free subdomains can harm SEO because your site inherits the reputation of the entire hosting platform, which may be filled…
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Google's John Mueller advises businesses to analyze their own traffic data to determine if AI tools like ChatGPT are a…
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Google's senior leadership confirms that the core SEO principles for success in new AI-powered search remain unchanged, emphasizing high-quality, user-centric…
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A senior Google executive states that the core principles for success in AI-powered search remain the same as traditional SEO,…
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Modern brand building requires educating AI algorithms through a multi-speed strategy aligned with the "algorithmic trinity": the traditional search index,…
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SEO and SEM must evolve together with search technology advancements, as emphasized by Google's Gary Illyes, to maintain online visibility…
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Content creators have faced unauthorized use of their work by AI models, with few existing mechanisms to protect intellectual property…
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A multi-property setup in Google Search Console is essential for large websites to overcome data limitations like API caps and…
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Google rewrites headlines to better match user intent and improve click-through rates, using engagement data to deliver the most relevant…
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Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content…
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Google avoids ranking signals like social media shares or views because they lack control and can be manipulated, making them…
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Google confirms AI-generated images do not negatively impact website search rankings, as clarified by Gary Illyes in a recent Q&A…
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Soft 404 errors, which return a 200 OK status but display "page not found" messages, waste crawl resources by misleading…
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Securing a spot in Google's AI Overviews means sticking to standard SEO, Google confirms. Gary Illyes states "normal SEO" is…
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Google confirms that standard SEO best practices are sufficient for ranking in AI Overviews or AI Mode, with no need…
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Google Search Central Live APAC 2025 highlighted key insights on indexing, content optimization, and ranking signals, clarifying misconceptions and offering…
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Google’s AI-powered search features (GEO and AEO) still rely on traditional SEO principles, requiring no major strategy overhauls for marketers.…
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