{"id":74420,"date":"2025-10-28T17:19:57","date_gmt":"2025-10-28T15:19:57","guid":{"rendered":"https:\/\/digitrendz.blog\/?p=74420"},"modified":"2025-10-28T17:19:57","modified_gmt":"2025-10-28T15:19:57","slug":"cequence-security-supercharges-channel-program-for-api-ai-security-growth","status":"publish","type":"post","link":"https:\/\/digitrendz.blog\/z\/newswire\/artificial-intelligence\/74420\/cequence-security-supercharges-channel-program-for-api-ai-security-growth\/","title":{"rendered":"Cequence Security Supercharges Channel Program for API & AI Security Growth"},"content":{"rendered":"
\u25bc Summary<\/summary>\n

– Cequence Security has formalized its Partner Program as it transitions to a channel-only business model, with 74% of net-new revenue already coming through partners.
– The program addresses rising API security threats by enabling partners to deliver managed services and a unified protection platform to tackle complexity and expertise gaps.
– It is built on three core pillars: deal registration and protection, a partner portal with enablement resources, and incentives including SPIF programs and co-marketing support.
– The program features structured tiers, offering strategic partners enhanced collaboration and authorized partners comprehensive enablement and deal protection.
– Cequence’s channel-only approach differentiates it in the cybersecurity market, where most vendors still use direct sales, and has quickly become a growth engine with strong partner momentum.
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C<\/mark>equence Security has significantly expanded its Partner Program<\/a>, reinforcing a strategic shift to a channel-only business model<\/a><\/strong> designed to accelerate growth in API and AI security<\/a>. This formalized program introduces structured tiers, improved enablement resources, and stronger profitability incentives<\/a>, reflecting the company\u2019s deepening reliance on its partner network. With an impressive 74% of net-new revenue already generated through partnerships<\/strong>, Cequence stands out in the API security and bot management<\/a> sector for its full commitment to a channel-driven strategy.<\/p>\n\n

As API-related threats become the leading attack vector targeting modern enterprises, Cequence\u2019s enhanced program is built to help partners address three pressing customer issues. It reduces API security<\/a> complexity by enabling specialized partners to deploy the Unified API Protection platform<\/strong>, overcomes gaps in customer expertise through managed services<\/a> and turnkey solutions, and unifies security capabilities to prevent fragmented protection efforts.<\/p>\n\n

Sydney Weber<\/a>, Director of Channel Sales at Cequence Security<\/a>, emphasized the program\u2019s collaborative focus: \u201cOur channel strategy<\/a> is built to deliver value across the board\u2014vendors, partners, and customers all benefit. We\u2019re thrilled to officially launch the Cequence Partner Program<\/a> and double down on our channel-only approach. This initiative equips our partners with the tools, training, and incentives they need to excel in application, API, and AI security while driving mutual growth.\u201d<\/p>\n\n

The program is structured around three foundational pillars to boost partner success and profitability:<\/p>\n\n