{"id":64425,"date":"2025-10-16T09:04:43","date_gmt":"2025-10-16T06:04:43","guid":{"rendered":"https:\/\/digitrendz.blog\/?p=64425"},"modified":"2025-10-16T09:04:47","modified_gmt":"2025-10-16T06:04:47","slug":"how-a-few-companies-are-winning-big-with-ai","status":"publish","type":"post","link":"https:\/\/digitrendz.blog\/z\/newswire\/artificial-intelligence\/64425\/how-a-few-companies-are-winning-big-with-ai\/","title":{"rendered":"How a Few Companies Are Winning Big With AI"},"content":{"rendered":"<details class=\"wp-block-details ticss-586932b6 is-layout-flow wp-block-details-is-layout-flow\"><summary>\u25bc Summary<\/summary>\n<p class=\"ticss-0c48f427 has-small-font-size wp-block-paragraph\">&#8211; Most businesses are not achieving meaningful ROI from AI despite widespread adoption, with studies showing 95-96% seeing no major improvements.<br>&#8211; A small group called &#8220;Pacesetters&#8221; (13-14% of businesses) successfully use AI by prioritizing long-term strategy, infrastructure, and governance over quick gains.<br>&#8211; Pacesetters treat AI as a core operating system for their organization, embedding it into business operations rather than using it as a standalone tool.<br>&#8211; These successful companies invest early in AI roadmaps, with 99% having a plan for AI use and 87% being highly aware of AI-specific cybersecurity threats.<br>&#8211; Implementing AI effectively requires focusing on automating mundane business tasks and building trust in the technology, which delivers more value than flashy applications.<br><\/p>\n<\/details>\n\n<p class=\"has-drop-cap wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f34c3e\" class=\"has-inline-color\">A<\/mark> surprising paradox defines the current business landscape: while artificial intelligence adoption is skyrocketing, a vast majority of companies report seeing little to no financial return on their investments.<\/strong> This disconnect raises a critical question, what separates the few successful organizations from the struggling masses? New research from <a href=\"https:\/\/digitrendz.blog\/z\/entity\/cisco\/\" class=\"acp-entity-link\" data-entity-id=\"4944\" data-entity-category=\"Organization\" title=\"Learn more about Cisco\" target=\"_blank\" rel=\"noopener noreferrer\">Cisco<\/a> provides compelling answers, identifying a distinct group of top performers it calls &#8220;<a href=\"https:\/\/digitrendz.blog\/z\/entity\/pacesetters\/\" class=\"acp-entity-link\" data-entity-id=\"134639\" data-entity-category=\"Organization\" title=\"Learn more about Pacesetters\" target=\"_blank\" rel=\"noopener noreferrer\">Pacesetters<\/a>&#8221; who are cracking the code on AI profitability.<\/p>\n\n<p class=\"wp-block-paragraph\">The struggle to achieve a positive return on investment is widespread. Multiple studies confirm that most corporate AI initiatives are failing to deliver meaningful financial gains or operational improvements. A notable <a href=\"https:\/\/digitrendz.blog\/z\/entity\/mit\/\" class=\"acp-entity-link\" data-entity-id=\"2092\" data-entity-category=\"Organization\" title=\"Learn more about MIT\" target=\"_blank\" rel=\"noopener noreferrer\">MIT<\/a> study from August revealed that a staggering <strong>95% of business AI projects have essentially stalled<\/strong>, producing minimal impact. More recently, an <a href=\"https:\/\/digitrendz.blog\/z\/entity\/atlassian\/\" class=\"acp-entity-link\" data-entity-id=\"12751\" data-entity-category=\"Organization\" title=\"Learn more about Atlassian\" target=\"_blank\" rel=\"noopener noreferrer\">Atlassian<\/a> report found that 96% of organizations have not witnessed the dramatic boosts in efficiency, innovation, or work quality they anticipated, even as individual employee usage of AI tools climbs.<\/p>\n\n<p class=\"wp-block-paragraph\">Cisco\u2019s investigation pinpointed a crucial differentiator. The small cohort of Pacesetters, consistently making up about 13-14% of surveyed companies over three years, approach AI with a fundamentally different mindset and strategy. These organizations behave like savvy, long-term investors, deliberately forgoing quick wins to build a solid foundation for sustained growth. <strong>They adopt a disciplined, system-level approach that carefully balances strategy, infrastructure, data, governance, and company culture.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For these leaders, AI is not merely another software tool. <strong>They treat AI as a new organizational operating system<\/strong>, a core component that redefines their entire digital ecosystem rather than just a handy application for employees. This perspective demands greater ambition, requiring significant patience, meticulous attention to detail, and considerable creativity in implementation.<\/p>\n\n<p class=\"wp-block-paragraph\">The data reveals stark contrasts in preparedness. An overwhelming <strong>99% of Pacesetters have developed a comprehensive <a href=\"https:\/\/digitrendz.blog\/z\/topic\/ai-roadmap\/\" class=\"acp-topic-link\" data-topic-id=\"105728\" title=\"Explore: ai roadmap\" target=\"_blank\" rel=\"noopener noreferrer\">AI roadmap<\/a><\/strong> to guide their long-term technology strategy. This compares to just 58% of other businesses. Furthermore, 87% of Pacesetters stated they are highly aware of AI-specific cybersecurity threats, versus 42% of their peers. A full 75% feel fully equipped to control and secure AI agents, a capability only 32% of other organizations claim to possess.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Trust forms a critical part of the Pacesetters&#8217; value equation.<\/strong> A separate study by SAS and IDC identified a lack of trust in the technology itself as a primary barrier preventing companies from achieving ROI. Pacesetters actively build and maintain this trust through rigorous governance and security measures.<\/p>\n\n<p class=\"wp-block-paragraph\">Successful AI implementation also involves a pragmatic focus on automating mundane business operations. While creating a video ad with a <a href=\"https:\/\/digitrendz.blog\/z\/digital-publishing\/220282\/netflix-reveals-300-titles-used-generative-ai\/\" class=\"acp-article-link\" data-article-id=\"220282\" title=\"Netflix reveals ~300 titles used generative AI\" target=\"_blank\" rel=\"noopener noreferrer\">generative AI<\/a> model might generate buzz, investing in an AI-powered customer service tool is far more likely to deliver consistent, long-term value. This view is supported by Forrester data, which suggests the most profitable AI applications will be those working behind the scenes. A list from venture firm Andreessen Horowitz highlighted the top 50 <a href=\"https:\/\/digitrendz.blog\/z\/topic\/ai-startups\/\" class=\"acp-topic-link\" data-topic-id=\"1819\" title=\"Explore: AI startups\" target=\"_blank\" rel=\"noopener noreferrer\">AI startups<\/a> attracting enterprise investment, many of which are lesser-known companies providing specialized automation services rather than flashy consumer products.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>(Source: <a href=\"https:\/\/www.zdnet.com\/article\/a-minority-of-businesses-have-won-big-with-ai-what-are-they-doing-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZDNET<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A vast majority of companies are failing to see financial returns from AI investments, with studies showing most projects have stalled or underperformed despite widespread adoption. Top-performing &#8220;Pacesetters,&#8221; about 13-14% of companies, succeed by treating AI as a core organizational operating &#8230;<\/p>\n","protected":false},"author":1,"featured_media":64424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[3247,3253,3327,3254],"tags":[12091,9882,99546,30042,10696],"entities":[7481,7217,3600,2725,817,904,1296,99548,99547,60876,4267,5832],"class_list":["post-64425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-business","category-newswire","category-technology","tag-ai-adoption","tag-ai-governance","tag-ai-pacesetters","tag-ai-roi","tag-ai-strategy","entity-atlassian","entity-august","entity-cisco","entity-copilot","entity-google","entity-microsoft","entity-mit","entity-pacesetter","entity-pacesetters","entity-three-years","entity-tuesday","entity-zdnet"],"_links":{"self":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/posts\/64425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/comments?post=64425"}],"version-history":[{"count":0,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/posts\/64425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/media\/64424"}],"wp:attachment":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/media?parent=64425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/categories?post=64425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/tags?post=64425"},{"taxonomy":"entity","embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/entities?post=64425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}