{"id":17338,"date":"2025-06-18T03:58:00","date_gmt":"2025-06-18T00:58:00","guid":{"rendered":"https:\/\/digitrendz.blog\/?p=17338"},"modified":"2025-06-18T03:30:18","modified_gmt":"2025-06-18T00:30:18","slug":"ross-simmonds-on-ai-content-budgets-b2b-tiktok-growth","status":"publish","type":"post","link":"https:\/\/digitrendz.blog\/z\/newswire\/artificial-intelligence\/17338\/ross-simmonds-on-ai-content-budgets-b2b-tiktok-growth\/","title":{"rendered":"Ross Simmonds on AI Content, Budgets & B2B TikTok Growth"},"content":{"rendered":"
\u25bc Summary<\/summary>\n

– Ross Simmonds advocates dedicating 20% of marketing budgets and time to experimentation to stand out from competitors.
– AI should be used for lead nurturing by analyzing engagement and automating personalized outreach while humans focus on creating valuable content.
– Simmonds emphasizes the “create once, distribute forever” strategy, prioritizing content promotion over excessive creation.
– For B2B, LinkedIn is the top distribution channel, while B2C benefits from TikTok due to its cross-platform repurposing potential.
– Simmonds’ 2019 tweet “Create Once, Distribute Forever” became a cornerstone of his marketing philosophy due to its broad resonance.
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<\/p>\n\n

R<\/mark>oss Simmonds Shares Unconventional Marketing Wisdom: AI<\/a>, Budgets, and B2B<\/a> Growth on TikTok<\/a><\/strong><\/p>\n\n

The digital marketing landscape is flooded with generic AI-generated content, but Ross Simmonds<\/a><\/strong>, founder of Foundation Marketing<\/a>, argues that quality and creativity still reign supreme<\/strong>. Known for his bold strategies and fearless experimentation, Simmonds breaks down how marketers<\/a> can leverage AI intelligently, allocate budgets for innovation, and tap into unexpected platforms like TikTok\u2014even for B2B growth.<\/p>\n\n

Why 20% of Your Budget Should Go Toward Experimentation<\/strong><\/p>\n\n

Most marketing teams thrive on predictability, spreadsheets, quarterly plans, and tried-and-true tactics. Simmonds challenges this mindset, urging brands to dedicate 20% of their resources to high-risk, high-reward experiments<\/strong>. “Eighty percent of your efforts should be safe, but the remaining 20% should scare your competitors,” he advises.<\/p>\n\n

One practical approach? An “experiment week”<\/strong> where teams test new channels: TikTok, Reddit<\/a>, or emerging platforms, for a few hours daily. The best ideas are pitched company-wide, with the winning concept getting full support. If this makes your data team squirm but excites your creatives, you\u2019re doing it right.<\/p>\n\n

AI\u2019s Real Power: Nurturing Leads While You Sleep<\/strong><\/p>\n\n

While AI-generated content dominates discussions, Simmonds believes its true potential lies in scaling human connections<\/strong>. “The best brands will use AI to analyze engagement patterns, identify high-potential leads, and nurture those relationships automatically,” he explains.<\/p>\n\n

Imagine AI tools like HubSpot<\/a> or Clearbit<\/a> uncovering anonymous visitors\u2019 identities, then sending personalized LinkedIn<\/a> messages or emails, all while your team is offline. “When AI handles lead nurturing seamlessly, marketers can focus on crafting emotionally resonant, value-driven content<\/strong> that stands out in a sea of mediocrity,” Simmonds adds.<\/p>\n\n

The “Create Once, Distribute Forever” Mindset<\/strong><\/p>\n\n

Simmonds famously coined this phrase after a 2019 tweet went viral. His argument? Marketers waste too much time creating content and too little maximizing its reach<\/strong>. Instead of constantly chasing new ideas, he advocates repurposing high-performing content across platforms<\/strong>.<\/p>\n\n

For B2B, LinkedIn remains king. But for B2C<\/a>? TikTok is a goldmine<\/strong>. A single TikTok video can be repurposed into YouTube Shorts<\/a>, Instagram Reels<\/a>, and X (formerly Twitter) clips, amplifying its impact. Simmonds suggests spending five hours creating content and 15 hours distributing it<\/strong>, because today\u2019s audiences won\u2019t wait for you to break through the noise.<\/p>\n\n

Q&A: Simmonds\u2019 Most “Milked” Piece of Content<\/strong><\/p>\n\n

When asked which content he\u2019s reused relentlessly, Simmonds points to his original “Create Once, Distribute Forever”<\/strong> tweet. What started as an offhand thought became a book title, a workshop theme, and a core philosophy at Foundation Marketing. “It resonated because it gave people permission to stop chasing shiny objects and leverage what they already had<\/strong>,” he explains.<\/p>\n\n

Final Thought: What\u2019s Your Marketing Hill to Die On?<\/strong><\/p>\n\n

Simmonds leaves marketers with a provocative question: What belief do you hold unshakably, even if data or trends disagree?<\/strong> Whether it\u2019s doubling down on TikTok for B2B or betting on human creativity over AI, the answer could redefine your strategy.<\/p>\n\n

(Source: Hubspot<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ross Simmonds emphasizes that quality and creativity are key in marketing, advocating for intelligent AI use, budget experimentation, and leveraging platforms like TikTok for B2B growth. He recommends allocating 20% of marketing budgets to high-risk experiments, such as testing new channels, to s…<\/p>\n","protected":false},"author":1,"featured_media":17337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[3247,3253,18,3327,3254],"tags":[14385,21032,21033,21035,21034],"entities":[839,1633,1634,22427,22426,2465,3237,1554,697,16628,701,1531,2968],"class_list":["post-17338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-business","category-digital-marketing","category-newswire","category-technology","tag-ai-content-marketing","tag-b2b-tiktok-growth","tag-content-repurposing","tag-lead-nurturing-automation","tag-marketing-budget-strategy","entity-ai","entity-b2b","entity-b2c","entity-clearbit","entity-foundation-marketing","entity-hubspot","entity-instagram-reels","entity-linkedin","entity-reddit","entity-ross-simmonds","entity-tiktok","entity-x","entity-youtube-shorts"],"_links":{"self":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/posts\/17338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/comments?post=17338"}],"version-history":[{"count":0,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/posts\/17338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/media\/17337"}],"wp:attachment":[{"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/media?parent=17338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/categories?post=17338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/tags?post=17338"},{"taxonomy":"entity","embeddable":true,"href":"https:\/\/digitrendz.blog\/z\/wp-json\/wp\/v2\/entities?post=17338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}