Topic: survey methodology
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Americans Open to AI Bosses, Survey Finds
A recent survey shows 15% of U.S. adults are open to having an AI program as their direct supervisor, indicating a shift in workplace acceptance. Major corporations like Workday, Amazon, and Uber are already integrating AI to perform management tasks, part of a trend analysts call "The Great Flat...
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Google Ads adds Association metric to Brand Lift Studies
Google Ads has introduced a new Association metric for Brand Lift Studies, which measures whether audiences connect a brand with specific concepts or attributes like "premium" or "sustainable," moving beyond simple recall to assess brand positioning. The Association metric fills a gap between awa...
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Survey: ChatGPT and AI Tools Rise as Google Search Declines
AI tools like ChatGPT are rapidly gaining popularity for online information searches, significantly reducing reliance on traditional search engines like Google. User behavior is shifting towards a hybrid approach, blending AI tools and social platforms, with younger audiences leading this change ...
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Majority of Americans Want Public to Own Half of Big AI Firms
Nearly 70% of Americans support a policy requiring major AI companies to transfer half of their stock to a publicly owned sovereign wealth fund, according to a June Verasight survey. The proposal reflects growing public unease over tech sector wealth concentration, with proponents arguing AI's be...
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Samsung Beats Apple in Phone Satisfaction; Apple Watch Ties for First
Samsung surpassed Apple in cell phone satisfaction with a score of 81 to Apple's 80, while the two tied at 80 in the smartwatch category. The ACSI report, based on nearly 27,000 surveys, measured AI feature performance for the first time, which scored 85 out of 100, indicating AI is becoming a ge...
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Is the rip-and-replace martech era ending?
The 2025 MarTech survey reveals a new market stability, with declining replacement rates for core platforms like CRM and marketing automation, even as AI reshapes decision-making. AI capabilities are now a key driver for martech replacements, with over a third of respondents citing it as importan...
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Anthropic Is Quietly Winning the Enterprise AI Race
Anthropic has become the dominant enterprise AI vendor, capturing 40% of large language model spending, largely driven by its leading role in the $4 billion coding automation tools market. The enterprise AI market is rapidly expanding and shifting toward purchasing ready-made applications, with 7...
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Over 26% of Europe's Game Devs Laid Off in Past Year
Over a quarter of Europe's game development workforce experienced layoffs in the past year, with creative roles and quality assurance hit hardest, and 10% of those laid off remain unemployed. Salaries have stagnated or declined, especially for Unity programmers who saw a nearly 50% pay drop, and ...
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80% of AI Natives in Australia Still Prefer Human Support Option
Four out of five Australian AI natives prefer access to human support during customer interactions, indicating a need for businesses to refine AI tools to meet expectations and encourage adoption. In the workplace, AI natives express lower satisfaction with employer-provided AI tools compared to ...
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AI is boosting demand for these marketing skills
AI is reshaping marketing roles by shifting value from execution to judgment, with AI-related job postings nearly doubling in 2025 (from 8% to 15%), even as overall marketing jobs remain 27% below pre-pandemic levels. Execution-heavy tasks like routine reporting, social media monitoring, and SEO ...
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iPhone Loyalty Hits 87% as Android Switch Rate Declines
iPhone loyalty reached 87% in Q1 2026, up from 84% a year earlier, with only 12% of new buyers switching from Android. The percentage of Android-to-iPhone switchers has remained in a narrow 11%-15% range, indicating most smartphone users have settled on a preferred platform. Apple's upcoming Siri...
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Poll: 15% of Americans Would Work for an AI Boss
A recent national survey indicates a shift in attitudes, with 15% of American adults expressing willingness to work for an AI boss that manages tasks and schedules. The integration of AI into specific management functions is accelerating, with companies like Workday and Amazon deploying AI agents...
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Engineering AI for Real-World Impact
Product engineering teams are adopting layered AI systems with strict safety and governance protocols to manage the high risks associated with physical products and manufacturing. The top investment priorities are predictive analytics and AI-powered simulation, as they provide clear feedback loop...
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Survey: VMware Users Actively Reducing Their Footprint
Broadcom's acquisition of VMware has caused significant disruption, with 88% of surveyed IT leaders citing ongoing challenges, primarily due to price increases (89%) and strategic uncertainty. Survey data shows varied but impactful cost hikes, with 14% of organizations seeing expenses at least do...
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Global Supply Chain Breaches Hit Nearly Every Company
Nearly all organizations (97%) now face negative impacts from supply chain security breaches, a significant increase from the previous year, highlighting a growing global threat. Companies are increasingly collaborating with third-party partners to address vulnerabilities, and there is a shift to...
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Survey: Electric Vehicles Still a Niche Market in the US
Only 7% of U.S. car buyers plan to purchase an electric vehicle next, a 40% increase from last year, but gasoline engines remain the dominant preference at 61%. The U.S. lags behind other major markets like China and Germany in EV adoption, partly due to federal policy changes and a significant l...
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Cybersecurity Budget Growth Hits 5-Year Low
Cybersecurity budget growth has slowed significantly, with only 47% of CISOs reporting increases in 2025, down from 62% in 2024, and 39% seeing no change in funding. Security spending as a percentage of IT budgets dropped to 10.9% in 2025, as companies prioritized AI and cloud investments over cyb...
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Steam Survey: Octa-Core CPUs Lead, RAM Drops, 1080p Falls
Octa-core processors overtook six-core chips to become the most common CPU configuration in Steam's July 2026 survey, with 27.85% share, boosted by AMD's X3D gaming CPUs. RAM shortage-driven price spikes pushed 8GB systems to become the fastest-growing memory category (up 0.2%), while 16GB remain...
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Gen Z Prefers Human Work Over AI Assistance
A recent Gallup survey shows Gen Z workers significantly prefer and trust human-led work over AI-assisted output, with the trust gap continuing to widen. This trend highlights that Gen Z, despite being digitally native, places a strong value on human judgment and authenticity in professional sett...
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Gen Z's TikTok Search Preference Plummets 50%
TikTok's role as a primary search engine is weakening, especially among Gen Z, where declared preference for it over Google has sharply declined, indicating users are adopting a multi-platform approach rather than abandoning traditional search. ChatGPT emerges as a more substantial and consistent...
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