Topic: star wars sets

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  • Preorder Lego's New Smart Brick Sets Now
    January 10, 2026
    80%

    Preorder Lego's New Smart Brick Sets Now

    The Lego Smart Brick, a tiny computer that adds interactive lighting, sound, and motion sensing to models, is now available for preorder in three new Star Wars sets, marking a significant evolution in the Lego play experience. The three sets range from $69.99 to $159.99, include the Smart Brick, ...

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  • LEGO Reaffirms Smart Brick Commitment, Addresses Digital Play Concerns
    January 9, 2026
    70%

    LEGO Reaffirms Smart Brick Commitment, Addresses Digital Play Concerns

    LEGO executives stress that the new Smart Brick is an enhancement to, not a replacement for, their classic physical building system, aiming to enrich play without shifting focus from tactile bricks. The company frames the Smart Brick as a complementary evolution integrated into its existing play ...

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lego smart brick (6) tech journalism (1166) product pricing (648) product development (288) ces 2026 (178) parental controls (104) technology integration (98) product innovation (95)