Topic: performance reporting
-
Microsoft Ads unveils Product Explorer for catalog insights
Microsoft Ads launched Product Explorer, a centralized dashboard for monitoring product catalog health and performance, offering a fully searchable view of the entire product catalog by attributes like SKU and GTIN. The tool highlights eligibility issues and metadata gaps, provides recommended ac...
Read More » -
Unlock Meta's Secret Ad Data: A Product-Level Guide
Meta's dynamic product ads operate as a "black box," lacking product-level insights and forcing advertisers into inefficient workarounds like over-segmentation or convoluted reporting to try and optimize. The solution involves using Meta's APIs to combine ad performance and catalog data, joining ...
Read More » -
Essential Google Analytics Reports for PPC Success
Google Analytics 4 (GA4) offers essential reports for PPC professionals to transform data into strategic decisions, optimizing campaigns and justifying budgets. Key reports include the Audiences report for behavior-based targeting, the Site Search report for keyword discovery, and the Referrals r...
Read More » -
Google Performance Max Reporting Now Available for MCCs
Google Ads has introduced a new MCC-level Channel Performance report, providing a consolidated view of Performance Max campaign results across all managed accounts for the first time. This centralized dashboard allows agencies to analyze budget allocation and outcomes across channels like Search ...
Read More » -
Gemini 3 Launches & Adobe Acquires Semrush: SEO News
Google has integrated its Gemini 3 Pro model into Search, enabling interactive, tool-based responses like calculators and comparison tables, which alters user engagement and click-through patterns. Adobe's acquisition of Semrush for $1.9 billion signals a trend of SEO tools merging into enterpris...
Read More » -
AI Max for Search: The Ultimate Guide
AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...
Read More » -
Master Responsive Search Ads: A Complete Guide
Responsive Search Ads (RSAs) are the standard for Google Ads search campaigns, requiring a Final URL, multiple headlines, and descriptions to allow Google to optimize ad combinations for better performance. The Ad Strength meter in RSAs serves as a guide based on best practices but does not direc...
Read More » -
Google Performance Max Now Tracks Video Ad Performance
Google has introduced a new "Ads using video" reporting segment in Performance Max campaigns, allowing advertisers to isolate and analyze the performance of video assets across its automated network. This tool enables direct comparison between placements with and without video, helping marketers ...
Read More » -
Avoid Blog Blunders & Ad Copy Chaos with Adrienne Shavers
Adrienne Shaver shared early career mistakes, like publishing a blog with the wrong client name, which taught her the importance of transparency and accountability in handling errors. She emphasized that efficiency should not compromise attention to detail, as seen when reusable ad copy led to id...
Read More » -
Optimizing Email for AI Inboxes & Zero-Click Journeys
Zero-click marketing is becoming essential as AI-powered inboxes automatically display content, reducing the importance of traditional metrics like opens and clicks. AI tools parse emails to highlight key details directly in the inbox, enhancing user experience but challenging marketers with less...
Read More » -
5 Ways to Align Your Marketing Channels for Better Results
Multi-channel marketing often devolves into disconnected efforts when each channel is measured against the same goal, such as immediate conversions, instead of defining a clear, distinct role for each channel along the customer journey (e.g., creating demand vs. building trust vs. capturing inten...
Read More » -
7 Key SEO Lessons from Agency to In-House
Moving from agency to in-house SEO means owning performance outcomes, translating data into actionable plans, and defending strategy across teams rather than just delivering polished reports. In-house execution is more complex than agency deliverables, requiring coordination with design, product,...
Read More » -
Hootsuite Named #1 Marketing Software in G2 2026
The platform was named the top software product of 2026 by G2, an honor based on verified user reviews that validates its reliability for large-scale social media management and data-driven strategy. It achieved additional top rankings as the leading software company in Canada and the number one ...
Read More » -
GMC Video Assets Section Now Live With Content
Google's Merchant Center now automatically populates a Video Assets section with content from linked sources like YouTube, centralizing commerce-ready creative assets for advertisers. This automation allows brands to potentially increase visibility across Google's shopping surfaces with minimal e...
Read More » -
Google’s Marvin Explains AI Search & Future Qualified Conversions
Ginny Marvin clarified that ad eligibility for AI Overviews and AI Mode remains unchanged, requiring AI-powered targeting solutions like Broad Match, AI Max, Performance Max, and Smart Bidding, with higher relevance standards for AI Search. Qualified Future Conversions (QFC) is a predictive metri...
Read More » -
Google Explains Search Console's Branded Queries Filter
Google has made its Search Console branded queries filter available to all qualifying websites, allowing owners to analyze traffic driven by brand-related search terms for insights into brand recognition. The filter is automatically applied by Google's systems and cannot be manually customized; i...
Read More »