Topic: marketing analytics
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Omnichannel & Smart Signage: The Future of Customer Engagement
The shift to omnichannel engagement requires integrating digital and physical touchpoints into a seamless, unified customer experience, moving beyond isolated tools. Digital platforms like CPaaS solutions consolidate communication channels, breaking down internal silos and enabling consistent bra...
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Google Analytics adds custom conversion attribution windows
Google Analytics now offers fully customizable conversion attribution windows, replacing preset options with integer-based settings (1–30 days for engaged-view, 1–90 days for click-through conversions). The new controls are accessible under Advertising > Conversion management > Settings in both G...
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AI spear phishing defeats human intuition
AI spear phishing now uses machine learning to analyze targets' digital footprints, crafting personalized messages that mimic trusted contacts and bypass human intuition, as demonstrated by a banker who nearly fell for a subtle, convincing message. Generative AI tools can replicate writing styles...
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12K AI citations across 6 engines: Baden Bower ranks top publications
The Baden Bower AI Visibility Index 2026 was created to measure which publications are most cited by AI engines, as traditional metrics like domain authority don't reflect AI visibility. The study tracked over 12,000 citations across six AI platforms, finding that content freshness, structured da...
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Google Ads Audit: Fixing Value Inflation in PPC
Before making any bid strategy changes, verify the conversion value in a Google Ads account, as inflated or inaccurate data will undermine all subsequent optimizations. Check that conversion actions use accurate, variable values tied to real transaction amounts from direct integrations, not fixed...
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LLM Webinar: Identify the Right AI Tool for Your Needs
Selecting the appropriate large language model is crucial for improving a brand's performance and conversion rates, but evaluating the many options for a specific industry is a key challenge. An expert panel webinar will soon provide actionable strategies for assessing different LLMs and their re...
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