Topic: industry discussion
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GEO vs. SEO: Convergence or Divergence?
Generative Engine Optimization (GEO) is emerging as a potential new discipline separate from SEO, driven by evolving AI technologies and marketing community efforts. Arguments for GEO's independence include its reliance on partnership-based models and potential to surpass traditional search in im...
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Valve Eases AI Content Rules on Steam
Valve now requires developers to disclose if AI is used to create final in-game content like assets, narrative, or sound, or if it dynamically generates content during gameplay. The policy no longer mandates disclosure for AI tools used for "efficiency gains" in standard development pipelines, fo...
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Google Responds as Advertisers Question AI Max vs DSA Control
Advertisers are challenging AI Max's capabilities as Google phases out legacy Dynamic Search Ads (DSA), particularly regarding landing page control and URL-based targeting granularity. Google's Ads Liaison Ginny Marvin confirmed AI Max supports several URL-based controls like page feeds and custo...
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Google Addresses Smart Bidding Update After Advertiser Backlash
Google's Smart Bidding update on August 17 will make Target CPA and Target ROAS campaigns optimize more closely to the advertiser's set targets, reducing overperformance when campaigns are budget-limited. The change aims to make campaign scaling more predictable, as Smart Bidding will follow bidd...
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Moon Studios Boss: Game Pass Would’ve Worked If Xbox Had Bigger Hits
Moon Studios CEO Thomas Mahler argues that Xbox Game Pass could have succeeded with stronger blockbuster exclusives, but the service's software catalog has been insufficient to justify monthly subscriptions. Mahler compares Game Pass to "Communism," claiming it fails to motivate developers due to...
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