Topic: google shopping
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83% of ChatGPT's Shopping Results Come From Google
ChatGPT's product recommendations heavily rely on Google Shopping, with 83% of its carousel items matching top Google results, compared to only 11% from Bing. The system uses a distinct, specialized process for shopping queries, which are shorter and less frequent than its standard web searches f...
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Optimize Ecommerce Search Campaigns for Google & Amazon
Paid search on Google and Amazon is a powerful ecommerce channel due to its direct connection to high-intent customers and the rich performance data it provides for optimizing return on ad spend. Effective strategies involve multi-funnel campaign structures, such as Google's priority sculpting an...
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Google Tests "Sponsored Shops" in Shopping Results
Google is testing "Sponsored Shops," a new ad format that groups multiple products from a single retailer into a prominent block within Shopping results, shifting focus from individual items to brand presence and assortment. This format changes the competitive landscape for marketers, emphasizing...
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Black Friday's Google Ads Waste Exposed
Many brands waste marketing budgets on Black Friday by running Google Shopping ads for out-of-stock products, leading to financial losses from non-converting clicks. A study found that 97% of retailers paid for clicks on sold-out items, with ads often running for one to two days after stock deple...
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Google's Smart Cropping May Be Cutting Your Ad Images
Google's Smart Cropping feature in Merchant Center automatically zooms in on product images, sometimes resulting in awkwardly cropped ads that cut off key details. The feature is enabled by default with no direct option to disable it in the interface, requiring advertisers to contact Google suppo...
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Google Shopping API Shutdown Threatens Ad Delivery
Google is mandating a migration from older Content API versions to the new unified Merchant API, with deadlines in February and August 2024; failure to migrate will cause Shopping and Performance Max campaigns to stop running. A critical risk is that custom feed labels used for campaign organizat...
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Try On Shoes Virtually with Google's New AI
Google has introduced an AI feature enabling users to virtually try on shoes directly from search results, using a full-length photo to visualize footwear on their own feet. This technology digitally replaces the user's existing shoes in the image with new styles, eliminating the need for separat...
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Master Feed-Only Performance Max Campaigns
A feed-only Performance Max campaign is a strategic workaround that forces Google's automated system to prioritize high-intent Shopping ads by removing all other creative assets, offering advertisers more control over bottom-funnel investment. This approach requires meticulous setup, including a ...
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Google Merchant Center outage under investigation
Google is investigating a disruption to Google Merchant Center that began August 6 at 13:06 UTC, but has not disclosed the root cause, affected features, or a fix timeline as of the latest update. The outage threatens retailers relying on Merchant Center for product feeds across Google Shopping, ...
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Google’s future: a single search box that does everything
Google is transforming its search bar into an AI-powered hub that generates custom summaries, personalized results, and even "information agents" to track specific items, moving beyond simple search results. Gemini is getting major updates, including a "Daily Brief" that pulls data from Gmail and...
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Google's AI Now Dresses You With Just a Selfie
Google has launched a major update to its AI virtual try-on, allowing users to create a full-body avatar from a simple selfie using its Gemini 2.5 Flash Image model, simplifying the previous process. The feature, available in the U.S., is integrated into Google Search and Shopping, and offers fle...
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Google Merchant Center Launches "Build to Order" for Cars
Google has introduced a new "build to order" availability attribute in Merchant Center, allowing automotive sellers to accurately represent customizable vehicles not on the lot, improving user experience and data quality. To use this feature, sellers must consistently set the availability to "Bui...
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