Topic: data context
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Context Engineering: AI's Marketing Edge
The article argues that for effective AI in marketing, the focus must shift from "prompt engineering" to "context engineering", which involves designing the specific data, knowledge, and business rules an AI accesses to perform tasks. Success depends on building a robust context architectur...
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Salesforce Unveils Trustworthy AI Engine for Enterprises
Salesforce has launched a unified data engine integrating Data 360, Informatica, and MuleSoft to provide AI with a reliable, contextual foundation, aiming to move beyond inaccurate outputs toward accurate, reasoned decisions. The platform addresses the widespread issue of AI hallucinations by gro...
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Sumble Raises $38.5M to Bring AI Context to Sales Intelligence
Sumble addresses a gap in sales intelligence by using AI to provide meaningful context from diverse online sources, revealing companies' internal drivers and operations. The startup, founded by Kaggle creators, has gained rapid traction with major enterprise clients and a 550% revenue increase, l...
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Splunk & Snowflake: Federated Search Without Data Movement
Splunk Federated Search for Snowflake enables unified queries across Splunk machine data and Snowflake business data without moving data or using ETL processes, enhancing analysis efficiency and security. Announced at Splunk .conf 25, this integration allows joint customers to perform cross-platf...
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Google Tests New Email Productivity Assistant
Google Labs is testing a new AI assistant named **CC** that integrates with Gmail, Drive, and Calendar to send users a personalized daily summary email of their schedule, tasks, and updates. The Gemini-powered **CC** assistant is interactive, allowing users to reply to its emails with requests li...
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Why Your AI Strategy Needs Data and Context to Succeed
The success of AI systems depends on combining high-quality data with essential context, as context (the who, what, when, where, and why) is now a non-negotiable requirement for building trustworthy and effective AI that delivers real business value. Organizations face challenges with fragmented,...
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5 Essential Marketing Measurement Strategies for 2026
Marketing teams must move beyond fragmented reports to build a unified measurement framework that connects data, adds context, and integrates with business planning to drive confident decisions. Effective measurement requires incorporating real-world context—like competitor moves and consumer sen...
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Google Search Console Adds Custom Performance Report Annotations
Google Search Console now offers custom performance report annotations, allowing website owners to track significant events like site updates or algorithm changes directly alongside their search data. Users can add annotations by right-clicking the performance chart on a specific date, entering a...
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Varonis Atlas integrates Claude API for AI governance
Varonis has integrated the Claude Compliance API into its Atlas AI Security Platform to provide visibility and oversight for Claude Enterprise and Claude Platform activity, enabling security teams to monitor usage, investigate misuse, and assess AI-related risk. For Claude Enterprise, Varonis Atl...
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ClickHouse and Hud create AI feedback loop for software
AI now generates or assists with 42% of all shipped code, making production-context validation and issue diagnosis the new bottleneck in software engineering. The solution is a runtime feedback loop that feeds production metrics, error logs, and user data back into AI models, enabling self-improv...
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Unlock Happy Customers with Your Data Layer
The data layer has evolved into a sophisticated, AI-powered system essential for enabling real-time, personalized customer conversations, moving beyond basic analytics. Success in modern marketing hinges on harnessing contextual data to accurately interpret customer signals and respond appropriat...
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Cloudflare targets AI-first enterprises with new OS platform
Cloudflare argues that traditional single-device operating systems are inadequate for the rise of agentic AI, prompting the launch of Cloudflare OS, an open-source, browser-based platform that unifies AI agents, enterprise data, workflows, and systems in one secure environment. The new OS is desi...
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