Topic: chartbeat data
-
Small Publishers Lost 60% of Search Traffic in 2 Years
Small publishers are experiencing the most severe declines in search referral traffic, with some seeing drops of up to 60% over two years, as AI reshapes digital discovery. The overall audience for publisher content remains, but traffic is redistributing away from traditional search engines like ...
Read More » -
Small Publishers See 60% Drop in Search Traffic
Small publishers have suffered a devastating 60% drop in search traffic, a far steeper decline than larger outlets, highlighting a severe challenge for independent media. While AI chatbot referrals have surged, they remain a tiny fraction of total traffic and fail to offset the broad decline in s...
Read More »