marketing technology trends

The marketing technology landscape grew only 0.7% in 2026, but this masks a dynamic renewal as nearly 1,500 new tools…

While AI is revolutionizing marketing efficiency, the future competitive advantage lies in combining this technology with authentic human connection, as…

Marketing technology investment remained stagnant in 2025, with companies hesitating on new purchases due to financial constraints or recent upgrades,…

Businesses are increasingly adopting custom-built marketing tech, with 25% of new tools now developed in-house, reversing a previous decline in…