data foundation

Performance marketing is under intense pressure with flat budgets and rising expectations, making the old strategy of adding more vendors…

Most organizations plan to increase AI investments in 2026, but only 21% are redesigning core processes, highlighting a gap that…

On May 6th, the MarTech Conference will host a session titled "The confidence layer," featuring industry leaders who will discuss…

A robust, high-quality data foundation is the critical requirement for scaling agentic AI, as data limitations are the primary roadblock…