Mark Zuckerberg’s AI to attend meetings for him

In a move that blurs the lines between executive presence and artificial intelligence, Meta is reportedly developing a sophisticated AI avatar modeled directly on its founder, Mark Zuckerberg. According to sources cited by the Financial Times, this digital representation is being trained extensively on Zuckerberg’s voice, image, and personal mannerisms. The project aims to create a virtual proxy that can interact with staff, with the goal of making employees feel a stronger connection to the company’s leadership through these simulated engagements.

This initiative is part of a broader push by Meta to assert itself in the competitive AI race. Zuckerberg himself is said to be deeply involved in the training process for this avatar. Beyond this personal project, the CEO has reportedly dedicated five to ten hours each week to hands-on coding and technical reviews for the company’s other artificial intelligence endeavors. This personal investment underscores the strategic priority Meta places on advancing its AI capabilities.

The concept of a digital twin for executive functions appears to be expanding. Earlier this year, The Wall Street Journal reported that Zuckerberg was also working on a separate AI agent designed to assist him with personal task management. This suggests a dual-track approach where one AI system serves an internal, corporate communication role while another functions as a personal productivity tool for the CEO. Together, these projects highlight a future where AI clones could manage routine interactions and administrative duties, freeing human executives for higher-level strategic work. For Meta’s workforce, the introduction of a CEO avatar represents a novel experiment in corporate culture and digital communication.