Topic: vendor evaluation
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Top ERP Vendors to Watch in 2025
ERP systems are critical strategic tools that integrate core business functions into a unified digital framework, with their selection significantly impacting efficiency and competitiveness in 2025. Modern ERP platforms enhance business agility through AI-driven analytics, cloud scalability, and ...
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AI Decisioning: The Future of Marketing is Here
AI decisioning enables hyper-personalized marketing at scale but is often underutilized due to poor data quality, weak integration, and under-optimized customer data platforms. It differs from traditional automation by being a self-optimizing system that uses machine learning to make dynamic, rea...
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Secure SDLC: A Manufacturer's Critical Defense
The Jaguar Land Rover cyberattack was a catastrophic manufacturing breach that halted production, caused billions in economic damage, and forced UK government intervention, highlighting severe supply chain vulnerabilities. Cybercriminals increasingly exploit software supply chains, using tactics ...
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Enterprise Generative AI Tools That Deliver Results
Enterprise generative AI tools integrate directly into business workflows and systems to deliver measurable improvements in marketing, sales, and customer service while ensuring security and compliance. These platforms address corporate limitations of consumer AI by offering deep system integrati...
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Craft Internship Projects That Boost Teams & Future Talent
Hosting a marketing technology intern benefits both the company and the intern by providing meaningful projects that support organizational goals and foster professional growth. Assigning important but not urgent projects, such as creating a martech inventory or researching competitor stacks, all...
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Unlock the AI Funnel: Track Performance with LLM Tools
The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an AI's reasoning process is more critical than traditional metrics like clicks. A new category of AI tracking tools has emerged, requiring marketers to reconcile synthetic data...
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Defending Against Adversarial AI Attacks: A Complete Guide
Adversarial AI attacks are a growing threat where subtle data alterations can deceive models into making harmful decisions, requiring both technical and strategic defenses. The book provides practical guidance on creating test environments, executing attacks like data poisoning, and implementing ...
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