Topic: technology stack
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Build Better Martech Stacks with Capabilities, Not Tools
Successful organizations manage their marketing technology stack as a dynamic portfolio of capabilities, focusing on reliable outcomes rather than the tools themselves, and recognizing that AI and SaaS complement each other. AI enhances human and system performance through augmentation for specif...
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Agentic AI: The Future of Marketing is Here
Agentic AI is transforming marketing by introducing autonomous, goal-driven systems that learn, act, and collaborate across the ecosystem, moving beyond traditional tools. At the MarTech Conference on November 4, 2025, Scott Brinker will explain how AI agents are redefining teams, tech infrastruc...
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AI Vendor Race Reshapes Entire Tech Stack, Says Gartner
The AI vendor race is a complex competition reshaping the technology industry, forcing providers to reassess strategies for market dominance, technological breakthroughs, or relevance. AI adoption requires vendors to deeply understand competitors and market demand, moving beyond traditional sales...
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Kaltura Buys eSelf, Snap AI Founder's Startup, for $27M
Kaltura has acquired eSelf.ai for approximately $27 million to integrate advanced conversational avatar technology, enhancing real-time user interaction with photorealistic digital humans across over thirty languages. The acquisition brings eSelf's expertise in speech-to-video generation and low-...
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AI Is Ending Per-Seat SaaS: What's Next?
The traditional per-seat software licensing model is becoming obsolete as AI agents drive a shift toward consumption-based and outcome-oriented pricing, moving the industry into a post-SaaS era where value is measured by results rather than user counts. AI-driven automation is expected to reduce ...
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AI Vendor Race Reshapes Entire Tech Stack, Says Gartner
The AI industry is undergoing a fundamental competitive shift, forcing vendors to reevaluate the entire technology stack across infrastructure, models, and applications. Generative AI advantages are eroding rapidly, with capabilities expected to become a baseline requirement by 2026, driving sign...
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Paramount+ Subscription Prices Rising in 2026
Paramount+ will increase subscription prices in early 2026, with the Essential plan rising from $7.99 to $8.99 and the Premium plan from $12.99 to $13.99 to reinvest in content and user experience. The price hike follows industry trends and aims to support growth, including a $7.7 billion deal fo...
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