Topic: omnichannel strategies

  • Spotify Opens Ad Space to Amazon and Yahoo

    Spotify Opens Ad Space to Amazon and Yahoo

    Spotify is expanding its advertising reach by partnering with Amazon DSP and Yahoo DSP, enabling brands to programmatically purchase ad space across its extensive user base in multiple international markets. The company is enhancing ad effectiveness in Europe through a collaboration with ID5 for ...

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  • UAE & Saudi Arabia: E-commerce Spending Soars to New Heights

    UAE & Saudi Arabia: E-commerce Spending Soars to New Heights

    E-commerce in the UAE and Saudi Arabia is rapidly growing, with online transactions making up half of Visa's purchase volume in the UAE and rising steadily in Saudi Arabia. Cross-border shopping is significant, accounting for about one in six transactions, with travel agencies and fashion being k...

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