Attie App Uses AI to Customize Your Social Feed
▼ Summary
– Attie is a new standalone app that allows users to build personalized social feeds by describing what they want in plain language, eliminating the need to write code.
– It was unveiled at the ATmosphere conference by Jay Graber, who stepped back from being Bluesky’s CEO to build it, and it runs on Anthropic’s Claude AI.
– The app is built on the open-source AT Protocol, so it can understand a user’s interests across the entire ecosystem and the created feeds work within Bluesky or other AT Protocol apps.
– Its long-term goal is to let users create their own social applications from scratch, not just customize feeds, aiming to democratize building on the Atmosphere.
– Attie is framed as using AI to give users control over their algorithmic environment, in contrast to major platforms that use AI to increase engagement and shape content opaquely.
A new standalone application is redefining how users interact with their social feeds by harnessing artificial intelligence and natural language commands. The app, named Attie, was introduced at the ATmosphere developer conference by Jay Graber, who recently transitioned from her role as Bluesky’s CEO to focus on this project. Powered by Anthropic’s Claude model and built on the open-source AT Protocol, Attie allows anyone to create a personalized social feed simply by describing their interests in plain English. This approach directly addresses a core challenge within the Bluesky ecosystem, where building custom algorithmic feeds previously required programming knowledge.
The platform’s fundamental innovation is its natural language interface. Users can type conversational prompts such as “show me electronic music and experimental sound from people in my network” or “builders working on agent infrastructure.” Attie’s AI then interprets these requests, constructing a functional feed that can be accessed within Bluesky or any other application operating on the AT Protocol. This process democratizes feed creation, moving it from a technical skill to an accessible feature for all users.
Attie exists as a separate product from the main Bluesky application, developed by Graber and a newly formed Exploration team. It leverages the decentralized framework of the AT Protocol, meaning users sign in with their existing Atmosphere login. Because the protocol is an open data system, Attie can immediately analyze a user’s interests and social connections across the entire Atmosphere ecosystem, not just their activity on Bluesky itself. Following its unveiling, the app is currently in an invite-only phase, with initial access granted to ATmosphere attendees and a public waitlist now open.
The philosophical drive behind Attie is a direct critique of mainstream social media. In a launch blog post, Graber argued that major platforms are not solving the problem of AI-driven signal degradation. Instead, she contends they use AI primarily to maximize user engagement time, harvest training data, and shape perspectives through opaque systems. Attie is positioned as the antithesis, an AI tool for user control designed to return algorithmic authority to the individual. Bluesky, which recently secured $100 million in funding and boasts over 43 million users, frames Attie as a dedicated sandbox for this kind of agentic social experimentation, distinct from its primary application.
Looking ahead, the vision for Attie extends beyond custom feeds. The roadmap includes enabling users to “vibe-code” entirely new social applications from scratch using descriptive language. Toni Schneider of True Ventures, who has assumed the interim CEO role at Bluesky, described the launch as just the beginning of empowering far more people to build on top of the Atmosphere. This represents a significant shift toward a more user-centric and programmable social web, where AI acts as a creative partner rather than a hidden curator.
(Source: The Next Web)
