Zero-Party Data

Business

Rwazi Secures $12M to Boost Consumer Insights for Businesses

Rwazi, a startup specializing in real-time consumer insights, raised $12 million in Series A funding to expand its AI-powered platform,…

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Business

Zero-Party Data: The Future of Email Engagement Beyond Cookies

Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and…

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Digital Marketing

The Post-Cookie Playbook: Why Your Own Customer Data is Now Marketing Gold

The digital marketing terrain is undergoing a seismic shift. For years, marketers relied heavily on third-party cookies to track users…

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