viewer loyalty

YouTube Introduces New Metrics to Measure Audience Loyalty

July 2, 2025

Stylized image of a woman lying down, her face obscured by a TV test pattern, using a laptop; represents digital media overload.

YouTube has introduced a refined audience segmentation feature, replacing the basic "returning viewers" metric with three distinct categories: new, casual,…

viewer loyalty

YouTube Introduces New Metrics to Measure Audience Loyalty

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