video advertising

BigTech Companies

Google Expands Video Limits in Performance Max Tests

Google's Performance Max platform is reportedly expanding the video asset limit per Asset Group from five to fifteen, allowing for…

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BigTech Companies

Google Performance Max Now Supports Direct Video Uploads

Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library…

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BigTech Companies

YouTube Now Allows Custom CTAs for Website Ads

YouTube has upgraded its Promote feature, allowing creators to add custom call-to-action buttons (e.g., "Book now," "Get quote") for website…

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BigTech Companies

LinkedIn’s B2B Marketing Strategy: Creators Lead the Way

B2B decision-makers increasingly rely on creator content, with 82% admitting it influences their purchasing choices and 87% valuing professional insights…

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BigTech Companies

Google Ads Audience Builder: A Complete Guide

Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking…

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