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BigTech Companies

LinkedIn’s B2B Marketing Strategy: Creators Lead the Way

June 4, 2025
Abstract image depicting a network of interconnected people, contrasted with fragmented business documents and charts.

B2B decision-makers increasingly rely on creator content, with 82% admitting it influences their purchasing choices and 87% valuing professional insights…

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BigTech Companies

Google Ads Audience Builder: A Complete Guide

May 14, 2025
Google Ads Audience Builder Explained video thumbnail featuring Jyll Saskin Gales of Search Engine Land.

Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking…

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