The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an…
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The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional…
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Small language models (SLMs) are proving more efficient than large models for specialized tasks, offering cost and latency benefits without…
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Despite all the AI buzz, 70% of companies still haven't cracked AI in media campaigns. The biggest barriers? Data chaos…
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DeepSeek's R1 model challenges traditional AI development by delivering comparable performance to industry leaders at a fraction of the cost,…
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