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SGAI & the Future of Streaming AdTech at Streaming Media Connect

June 19, 2025
Headshots of David Hassoun, Sourya Roy, Nadine Krefetz, Katie Stroud, and Jarred Wilichinsky, speakers at a Streaming Media Connect event discussing server-guided ad insertion.

Server-Guided Ad Insertion (SGAI) is transforming streaming advertising by combining server-side precision with client-side flexibility, enabling better ad management and…

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