social commerce

BigTech Companies

Instacart Integrates Retail Media Targeting with TikTok Ads

Instacart has become the first retail media network to integrate directly with TikTok Ads Manager, enabling CPG brands to use…

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BigTech Companies

YouTube’s Next Big Move: The Shopping Channel Revolution

YouTube is introducing major monetization changes that integrate shopping features into videos, transforming passive viewing into active purchasing opportunities. These…

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Artificial Intelligence

UAE, Saudi Arabia Lead Europe in Generative AI Adoption at 58%

The UAE and Saudi Arabia lead in generative AI adoption, with 58% of consumers actively using tools like ChatGPT, significantly…

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Business

Live Selling: Europe’s Fastest-Growing Retail Trend

Live selling is transforming European retail by combining entertainment and commerce, enabling sellers to generate significant sales quickly—like €1,000 in…

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