seo tracking

AI & Tech

How to Track Google AI Overviews Visibility & Impressions

Google's AI Overviews are reshaping search results, causing significant declines in click-through rates for traditional organic listings and creating a…

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BigTech Companies

Google Search Console Adds Custom Performance Report Annotations

Google Search Console now offers custom performance report annotations, allowing website owners to track significant events like site updates or…

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BigTech Companies

GA vs. GSC: Why Organic Traffic Numbers Differ

GA4 and GSC show different organic traffic numbers due to their distinct purposes: GA4 tracks all user interactions (e.g., ads,…

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