search visibility

BigTech Companies

Step-by-Step Guide to Updating Your Google Business Profile

June 12, 2025
Illustration: Person edits a Google Business Profile page, represented as a storefront, using a hammer and wrench. Learn how to update your GBP.

Maintaining an accurate and updated Google Business Profile boosts local search visibility and customer trust, preventing frustration and reputation damage.…

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Artificial Intelligence

How to Adapt When AI Overviews Dominate Search Results

May 7, 2025
Smartphone displays TechCrunch's Wikipedia entry; blurred Google logo in background.

Google's AI-powered search summaries have become mainstream, changing how users find information and presenting new challenges for marketers and publishers…

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