search ranking factors

BigTech Companies

December Core Update Boosts Brands in “Best Of” Searches

Google's December core update concluded, rewarding specialized authority and category-specific expertise over generalist content, particularly in product and commercial searches.…

Read More »
Artificial Intelligence

Google’s Trust Patent: User Behavior Impacts Rankings

Google’s trust-based ranking patent emphasizes user interactions as a key factor in determining website trustworthiness, shifting focus from traditional metrics…

Read More »