salesforce marketing cloud

Artificial Intelligence

Salesforce Marketing Cloud Embraces the Agentic Era

October 16, 2025
Illustration of Salesforce cloud with people, charts, and icons.

Salesforce Marketing Cloud, originally ExactTarget, has evolved dramatically from a single-channel email tool to an omnichannel platform and is now…

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Artificial Intelligence

Salesforce Launches Agentic Marketing Cloud Next

June 12, 2025
A team of businesspeople collaborate to assemble a large, complex robot against a futuristic digital backdrop.

Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from…

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