roi measurement

Proving ROI for Connected TV (CTV) advertising is a top priority, driving a need for standardized, cross-platform measurement to demonstrate…

The focus of AI in business has shifted from general efficiency gains to demanding clear proof of tangible growth and…

Marketing teams are rapidly adopting AI and creating policies, but a majority lack clear ROI targets, leading to reactive governance…

A significant disconnect exists between security and finance leaders on evaluating cybersecurity risk and justifying investments, despite shared agreement on…

Amplifying an executive's authentic voice on professional platforms builds trust and drives business growth by generating leads, accelerating sales, and…

Modern B2B content marketing shifts from generic messaging to building community trust by creating resonant, tailored content for niche audiences.…

Companies are increasingly moving marketing functions in-house, primarily driven by cost reduction and the desire for greater control, responsiveness, and…

Many businesses struggle to demonstrate a clear return on their AI investments, with only about 30% achieving measurable cost savings…

Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already…