roas optimization

Business

TranUnion: Better Targeting Boosts ROAS

Precision targeting significantly boosts advertising returns, with refined audience selection increasing return on ad spend (ROAS) by up to 9x…

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Artificial Intelligence

Google Introduces Smart Bidding Exploration Feature

Google's Smart Bidding Exploration uses AI-driven search query analysis to uncover hidden conversion opportunities, helping advertisers reach broader audiences while…

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