retail media networks

Business

Retail Media Networks: Time to Move Beyond Just Ads?

August 5, 2025
Grocery shoppers in a supermarket aisle with a smartphone app showing a shopping cart, percentage discounts, heart, and star icons.

Retail media networks must evolve into content ecosystems, focusing on authentic storytelling and creator partnerships to engage modern shoppers, especially…

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BigTech Companies

Retail Media Takes Center Stage in Marketing Strategy

June 24, 2025
Graphic showing a phone with coins and a hand holding shopping bags, with the text 'Beyond Sponsored Products'.

Retail media has evolved into a key marketing strategy, offering brands precise targeting and broad reach across the entire consumer…

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