referral traffic

Artificial Intelligence

Google Discover Now Defaults to AI-Powered Feed

December 4, 2025
Google logo in blue, red, yellow, green, and red against a starry black background.

Google is integrating AI-powered features like article summaries and Q&A directly into its Discover feed and Android app, shifting how…

Read More »
AI & Tech

Organic Search Still Dominates as AI Drives Less Than 1% of Referrals

September 12, 2025
Graphic contrasting AI search with organic search, featuring AI logo and magnifying glass with leaves.

AI search platforms are growing rapidly but drive less than 1% of website referral traffic and show weak conversion performance.…

Read More »