product feed management

Artificial Intelligence

Google Ads Tests A/B Experiments for Shopping Product Data

Google Ads is piloting a tool for select advertisers to A/B test product titles and images within Shopping campaigns, providing…

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BigTech Companies

Google’s New Rule: Separate IDs for Multi-Channel Products

Google will require separate product IDs for online and in-store items if their attributes differ, starting in March 2026, to…

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Artificial Intelligence

2025 Holiday PPC: Master Bidding, Budgets & Audiences

Start PPC campaigns early, as consumer research begins in October with extended browsing phases leading to holiday purchases, requiring marketers…

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BigTech Companies

Google Merchant Center Launches Centralized Issue Page

Google Merchant Center has launched a new Issue Details Page to help advertisers quickly identify and resolve account or product…

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AI & Tech

Microsoft Ads Introduces Supplemental Feeds for Easier Product Updates

Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility…

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