ppc management

PPC advertising is evolving from basic automation to intelligent autonomy, driven by agentic AI and vibe coding, which allow AI…

The role of a PPC manager is evolving from manual execution to strategic oversight, as automation handles repetitive tasks like…

Effective budget management requires strategic allocation across channels, with the total budget serving as the starting point; larger budgets allow…

Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending…

Google Ads has introduced a new feature that encourages advertisers to create investment strategies for campaigns limited by budget, shifting…

A misinterpreted directive to remove ad scheduling restrictions led to the complete shutdown of key campaigns during Black Friday, causing…