Personalization

Machine learning enables personalized email marketing by analyzing customer behavior to predict preferences and optimize message timing, moving beyond generic…

Viewer retention in streaming now depends on fast content access and deep personalization, shifting the competitive focus from content libraries…

AI is fundamentally redefining the traditional marketing mix by enabling mass personalization in product development, transforming offerings into dynamic, co-created…

As mobile devices continue to dominate our daily lives, publishers must adapt to stay relevant in the ever-changing landscape of…